What's The Reason? Marketing Content Is Everywhere This Year

Marketing Content Examples For B2B Businesses

The best marketing content is emotional. It delivers new ideas and insights that help people to solve their problems.

The best  marketing content  is entertaining, whether it's an eye-catching video or a precise white paper. It adds value to its viewers and achieves its branding goals. Learn from these eight brand-name content examples that do it right:.

Blog Posts

Blog posts are a good method for businesses to share their thoughts, insights and stories. They can cover any topic or query and are typically educational in nature. They may contain videos, images or audio, to make the content more interesting and enhance the on-page search engine optimization (SEO).

To write blog posts of high-quality first, you need to conduct market research to establish and confirm a few key facts about your target audience. Once you know your audience's preferences and interests you can begin brainstorming and writing.

Blog posts can be classified into various categories, such as how-tos, infographics and listicles. Making these types of blog posts ensures that your website has plenty of variety and offers the value your audience expects to find when they visit.

For instance, a "how-to" post can teach your audience an entirely new skill and help them resolve the issue that they're facing which makes it an excellent piece of content for marketing to keep your audience entertained. A"curated" list is a kind of blog post that makes use of various real-world examples to prove a particular point. This kind of blog post can also be utilized as a tool for marketing to increase the credibility and visibility of a brand.

Case Studies

Case studies may not be as thrilling as a viral article, but they are still one of the most powerful marketing pieces you can create. They are excellent for showcasing your expertise and establishing trust with potential customers. A good case study aims to help your audience solve a problem by showing them how your company's product or service helped a customer resolve a similar issue.

Use videos and infographics to make your case study more engaging. Be careful not to turn your case studies into advertisements as this will reduce the credibility of your company. Instead, you should focus on creating a useful resource that will inspire and empower your readers.

You can also use case study to showcase testimonials from clients and user-generated content. This increases trust and makes your site more credible. UGC is particularly efficient when it's supported by data.

White Papers

Unlike blogs and feature articles White papers are usually long-form and provide a greater depth of information and research. B2B businesses use white papers to demonstrate the power of their thinking or to offer an unique perspective to help readers make buying decisions, understand more about an industry, or resolve business problems.

They are a great tool for building trust among casual readers, and positioning businesses as experts in their field. They also help move potential customers through the sales funnel.

White papers can take a variety of formats however the most effective ones are designed for specific audiences. This means that everything from your tone of voice to the distribution strategy should be designed to appeal to the ideal reader.

White papers are often used to present research findings. However, it's easy to let them drift out of the field of practical application into the realm of theoretical. To avoid this, backgrounders and problem-solution white papers must include some sort of success story to keep readers engaged. White papers are increasingly using interactive designs. They allow readers to filter tables and charts to focus on only the information they need. This makes it easier for the reader to absorb and navigate through the sales funnel.

Videos

Videos are an excellent way to engage your audience. They're also a great method of marketing in a lively and interactive manner. They are great for capturing the attention of your target audience and communicating complex concepts.

Instructional videos, tutorials, and demonstrations are among the most popular video types. These videos are created to help customers understand about your products and services while also enhancing the loyalty of your customers.

These videos are a great way to highlight the expertise of your company and can be used on social media, in blog posts, or as part of a sales presentation. They can be a great method of connecting with your audience, especially if they are relevant to current events or trends.

When you're releasing a animated explainer video or a live Q&A testimonials are a great method to build trust in your brand and encourage new prospects to purchase your product. You can ask your current customers to record their experience with your brand or go on Reddit and hold an AMA (Ask Me Anything) session. You can also make screen share videos or how-to videos targeted at specific pain points. For instance, if you have an e-commerce service that helps small to medium-sized businesses run their online store, name your video "How to Create a Shopify Store". This will allow it to rank better in search engines.

Testimonials

Testimonials can also be used as social proof to help people trust an organization. They can be written or video format and are a fantastic tool to increase sales and enhance a company's online image.

Testimonial marketing content is effective because it is focused on the particular needs of each customer and how the company's product or service solved those problems. It also provides credibility to the company since it demonstrates that other people have already tried the product and have found it useful.

If you decide to use testimonials make sure that they contain the name, business name, and title of the person who wrote them. This will enhance their credibility. Make the testimonials as personal as you can by adding a face. This will also help in creating an emotional connection between the customer and brand.

You can add testimonials to other pages on your website. Some companies have separate pages for testimonials, but you are able to also incorporate them into other pages. If a testimonial refers to a specific product for example it can be displayed on the relevant product page or checkout page. This will stop the testimonials section from being less frequently visited than other pages, but still providing the same social evidence.

Interactive Landing Pages

Interactive elements on landing pages can increase the level of engagement of visitors. This type of content will help you achieve your goal of converting website visitors into leads. Interactive pages are more enjoyable than static pages that have the usual signup form and marketing content.

In this interactive landing page for Mooala dairy-free milk, the company employs a playful approach to communicate the benefits of its product while keeping the visitor engaged. The page includes a simple sign-up form with various options, which speed up the process of converting further.

Another example of a dynamic landing page is this one by TransferWise, a money-transfer service. The first page offers real-life success stories and social proof to convince prospective customers that the service is worth it and allows them to fill out a simple form to learn more about how the product operates.

For B2B marketers who sell high-end products landing pages are an opportunity to build a list of potential leads. In exchange for contact details you could offer an eBook or webinar or free trials, or other content that will make your customers want to sign up.

Headache Trackers

Content should inform the consumer about headache triggers, and how to treat them, at the consideration stage. Examples include infographics that provide information on the most common causes of headaches or white papers that present exclusive research on the science behind headache remedies. White papers usually require users to provide their email address to gain access. This builds credibility and trust for the brand with prospective customers. Headache trackers, applications that help users track things like their food intake and stress levels, could also be useful content for the consideration phase, Minen says. However, users must be cautious when drawing conclusions based on the data from the tracking system, she advises. It could not be a true reflection of their headache triggers.